Nokia is one of the two most successful players in the fashion segment these days, sharing the title of a leader with Samsung. The koreans currently succeed by dint of the "display plus polyphony" combo, the quality of materials and assembly, as well as specific, fairly conservative, but always high-quality (that is universal, accepted by mass users) design. Nokia acts like a trendsetter, it bravely experiments with the form, color, and material. Its trumps are the pioneer style and the more famous brand. So, new fashionable models from Nokia practically always attract customers.
Nokia has recently presented an entire series of interesting models in the fashion sector. One of them is Nokia 7270, the third clamshell phone in the history of Nokia. Based on the Nokia Series 40 platform of the latest revision, it demonstrates functional traditionalism as well as several interesting features, which are not typical of products from this company.
Design
Nokia 7270 is a clamshell phone with the dimensions slightly above average for our times. It's a tad smaller than such popular models as Nokia 7200 or Motorola v300/v500, but larger than the fashionable unisex Samsung E700, P510. The closest analog to 7270 in terms of dimensions and weight will be Motorola v600.
Nokia tried to resolve its new fashion model in unisex style as well, however the unusual appearance will not satisfy classic style fans, being a majority among pragmatic men. This is a model for expressive people trying to stand out against a background, its price and design allowing, at least at the initial sales stage, to position Nokia 7270 as an elite phone for a fashion bash. Both men and women may purchase phones with such characteristics and by this principle, but the female audience prevails, comprising over 60% of all customers of this model. This target group will be most likely pleased by the form of the phone, silver decorative pattern panels, and the salt of the phone ? additional snap-on wraps.
Geometric solution of 7270 includes an asymmetric form with one rounded corner, selected by Nokia for the new series of phones (its S-shaped modification featured in 7600 and 7610 models). The phone is almost rectangular in section, with slightly rounded corners. Three moments draw our attention. The front and the rear phone panels are metallic, with a pattern photoetched on them. You can feel the relief by touch. The construction allows to install decorative panels, providing mounting holes at the corners for panel pins. And at last, the phone hinge is of an unusual construction ? it consists of several sections of various widths. The relief on the hinge parts imitates many hinge sections of the same width, but it's only how it looks. In fact there are only three hinge sections on the base block and two hinge sections on the top flip. But this construction is quite justified. The point is that the softer plastic than in Samsung cases provides a tight hinge construction without backlash and the top flip can be fixed tightly in any positions.
The case is made of high quality plastic with semiglossy surface. The material is good but soft, a good idea of the hinge construction made this unit quite strong, but it does not prevent slight creaks of the seams when the phone is grasped hard. However, this is not much of a problem and it does not spoil the overall impression. Surface finishing is of high quality as well as the assemblage, though Samsung surpasses Nokia in this respect.
Nokia 7270 keypad is typical of models based on the latest revisions of the Series 40 platform. It's a standard digital unit, the Call and End keys with the corresponding soft keys are united into swing buttons, as well as the four-way directional joystick with the OK button in the middle. The keys are rather large, which allows comfortable operations with the keypad without false key presses. There are only some complaints about the control keys: the swing buttons are too small, and the OK button is not that distinguishable. However, the inconveniences are not that great. The keypad almost lacks the relief, that is it's designed to operate by sight. You cannot confidently press the keys by touch. However, fashion mongers do not need that.
Other control elements include a couple of keys on the left side of the base block to control the volume, the PTT button and the Off button on the right side; the IR-port window is also there, and the Pop-Port connector is located on the bottom. The keys slightly project over the surface of the case, so they are moderately comfortable to use. And the Off button is buried into the surface, it's not very tight, better than in most Nokia models. The front panel of the top flip, almost near the bottom edge, hosts the lens of the built-in camera, its protective glass is joint flush with the metal panel ? it won't get away without scratches, but it's easy to sponge.
The main display in Nokia 7270 has really pleased us ? it's a 128x160 transflective TFT display supporting 65 536 colors. At last a phone based on Nokia Series 40 has a good display, which can compete with displays from other top models. The image, as in other Nokia TFT displays, is characterized by average contrast, brightness, and saturation. The gaps between pixels are also rather wide, which means noticeably grainy image structure. Transflective properties make the display easy to read even under direct sunlight. So, this display is rather average in its image quality, but the fact itself of a large-area display in Nokia 7270 is a good thing. You can pick up an unlocked unit from www.myworldphone.com about $429 or so. The external display in Nokia 7270 has a resolution of 96x65 pixels being capable of displaying 4096 colors. It's one of the largest external displays in modern clamshells, except for some Alcatel, Pantech and other models ? mostly not very popular. Note that the display reads well at direct sunlight, which is very important.
The handset is equipped with a standard lithium-ion Nokia BL-4C battery, the battery retention is traditionally very simple, it's fixed in the bay without special latches. The slot for a SIM card is under the battery, it's equipped with a flap tin-plate of the complex section latched to the right side of the battery bay. The battery cover is fixed by the lugs on the bottom end and a button-latch on top. The latch is rather hard, but it is not much of a problem. The construction is free from backlashes, it does not squeak.